Joubijoux

Joubijoux is a Dubai-based fine jewelry brand founded in 2024 by designer Elise Bitar. With over 14 years of experience in the luxury jewelry and watch industry, Elise created Joubijoux to redefine how fine jewelry is worn, crafting playful, versatile pieces in 18k gold and ethically sourced VS clarity diamonds that are made to be stacked, mixed, and lived in every day. Rooted in artisanal excellence, sustainable luxury, and the joy of self-expression, Joubijoux celebrates simplicity, creativity, and timeless elegance in every design.