We kicked off our pilot Business of Design session at the Designers Hub in the Art of Living Mall, a space we’re shaping to be a place where designers can connect, collaborate, and genuinely learn from one another.

AI is becoming a real part of the creative process, influencing how concepts are shaped and how fast ideas come to life. This first session was all about understanding that shift and seeing how these tools can support designers in practical, everyday ways.

Khaled Iskandar, Ai educator and workflow strategist, led a hands-on workshop that walked everyone through real use cases — from quick ideation to generating visuals in minutes.

And Firas Alsahin, founder of 4SPACE design, opened the morning with thoughtful insights on why embracing new methods is essential for where the industry is heading.

A great start to the Business of Design series and to what we imagine the Designers Hub will continue to be: a space built for learning, exchange, and stronger industry conversations. Thank you everyone who joined us this morning.